adverseting of redbull

Red Bull's slogan was "it gives you wings" until they were hit with a $13 million class action lawsuit in late 2014.[56] Red Bull's international marketing campaign targets young men mostly with extreme sports. These range from mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, rowing, wakeboarding, cliff-diving, parkour, surfing, skating, freestyle motocross, rally, Formula 1 racing, to breakdancing. Red Bull uses music and videogames, and has enlisted celebrities, such as Eminem (sponsoring the Red Bull "EmSee Battle Rap championships"). It hosts events like art shows and the "Red Bull Flugtag" (German for "flight day" or "flying day"). Red Bull owns association football teams, with clubs in Austria, Germany, the United States and Brazil featuring the Red Bull trademark in their names. By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. The energy drink has created a market for over 150 related types of products.[57]

In the PlayStation 3's social gaming platform, PlayStation Home, Red Bull developed its own in-game island, specifically advertising its energy drink and the Red Bull Air Race event (for which the space is named) released in January 2009. In late November 2009, Red Bull produced two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day. In January 2012, Red Bull released its first personal space called the "Red Bull House of Skate" featuring an indoor skate park.

In the video game Worms 3D, Red Bull allows worms to move more quickly than normal. Red Bull is displayed on virtual track-side billboards during game play and in the opening cinematic in the video game Wipeout 2097.

On the Apple App store Red Bull also has a few apps which are: RedBull.com, Red Bull TV, The Red Bulletin, RBMA Radio, Red Bull iFunk, Wings For Life- Selfie Run. As well as some games on the app store which are: Bike Unchained, Red Bull Kart Fighter 3, Red Bull Air Race The Game, Red Bull Racers.[58]

In 2010, the company enlisted Adrian Newey to design a prototype racing car, the Red Bull X2010, for the videogame Gran Turismo 5.

Red Bull House of Art Edit
The Red Bull House of Art is an art fellowship program that was launched by Red Bull.[59][60] The program is held in multiple cities, most notably the Red Bull House of Art programs in Detroit, Michigan and São Paulo, Brazil, and the program typically consists of a three-month period during which time six to eight participants will create new artwork with the intent to display it in a final exhibition.[61][62] During the fellowship the artists receive unlimited access to the galleries and a stipend for art supplies.[63]

The program has received criticism as being an "elaborate advertising scheme",[64] as some of the artwork has been used in Red Bull advertising campaigns.[65]

Sports sponsorships and acquisitions Edit
RB Leipzig: a football club currently playing in the German 1. Bundesliga
New York Red Bulls (officially Red Bull New York):[66] a soccer franchise competing in Major League Soccer of the United States
Red Bull Racing—a Formula One team based in Milton Keynes, England, World Constructor's Championship winner of 2010, 2011, 2012 and 2013, and produced the car for the 2010, 2011, 2012 and 2013 F1 World Champion Sebastian Vettel.
Red Bull Sailing Team: an Extreme Sailing Series racing team.
Scuderia Toro Rosso (Italian translation of Team Red Bull): Another Formula One team based in Faenza, Italy.
Team Red Bull: a Toyota racing team competing in the U.S.-based stock car racing competition NASCAR Red Bull Racing Team competed in NASCAR beginning in 2007. The team ceased operations after the Sprint Cup Series' 2011 season.
FC Red Bull Salzburg: an Austrian football club based in Salzburg and competing in the Austrian Bundesliga
EC Red Bull Salzburg: a member of the Austrian Hockey League based in Salzburg, Austria
EHC Red Bull München: a member of the Deutsche Eishockey Liga based in Munich, Germany
Red Bull Brasil: a football club currently playing in the Brazilian Campeonato Paulista based in Campinas, Brazil
Triple Eight Race Engineering – since 2013, Red Bull has sponsored the V8 Supercars team.
Red Bull Racing Brasil, a Stock Car Brasil team, since 2007.
Red Bull Ghana: was a Ghanaian professional football club located in Sogakope that played in the Poly Tank Division One League.
Škoda Motorsport rally team
Sponsorships Edit

Audi A4 DTM, which won the Manufacturers' championship in 2004

The Citroën rally car, which won the manufacturers' title in 2008, 2009 and 2010.

A Red Bull sponsored track racing bike

A Sauber C15 from 1995 in display at Red Bull Hangar-7

A VW Touareg during the Dakar Rally, which won the event in 2009, 2010 and 2011

A KTM, which won the motocross world championship in 2010, 2011, 2012 and 2013
Abt Sportsline
Arrows F1 team from 2001 to 2002
Audi Sport for the A4 DTM
Batalla de los Gallos
Cacá Bueno's speed record Vectra
Carlin Motorsport Dallara-Renault
Citroën World Rally Team (2008-2012)
Hansen Motorsport rallycross team
Hyundai Genesis Coupe Pikes Peak edition
Hyundai Veloster rallycross car
Iveco Dakar rally trucks
JMB Racing Maserati MC12 GT
KTM road, MXGP and Dakar rally bikes
Red Bull Ajo Motorsport
Red Bull Youth America´s Cup
Repsol Honda Team
Oracle Team USA
Olsbergs MSE Ford rallycross team
Peugeot 208 T16
Peugeot 2008 DKR (2015)
Sauber F1 team (1995–2004)
SEAT Sport WTCC team
Škoda Fabia S2000
Volkswagen Passat DARPA Grand Challenge edition
Andrew Dickson, pro BMX rider
Volkswagen Polo R WRC
Volkswagen Race Touareg Dakar edition
Volkswagen V10 TDI Touaregs Pikes Peak edition
Endorsements Edit
In 2009, Red Bull added mainstream sport athletes to its roster of endorsements, which also includes persons involved in non-sporting activities.

Reggie Bush, US NFL athlete announced at the 2009 Super Bowl.[67]
Dani Pedrosa, Marc Márquez, and John Reynolds.
Red Bull Junior Team, a program which sponsors young drivers competing in single seater racing. Since 2001 many young drivers developed careers in professional motorsport, with 13 participants having competed in Formula One, including quadruple F1 world champion Sebastian Vettel.
Skijumpers Gregor Schlierenzauer, Thomas Morgenstern, Adam Małysz, and Andreas Goldberger, snowboarders Mark McMorris, Torah Bright and Nathan Johnstone, and skiers Kaya Turski, Lindsey Vonn and Alexis Pinturault.
Dion Phaneuf NHL defenseman, currently with the Ottawa Senators.
Young professional golfer Rickie Fowler.
Racing driver Andrew Jordan.
Drift racing driver "Mad" Mike Whiddett.
Professional chess player Hikaru Nakamura.[68][69]
Super Smash Bros. Melee player William "Leffen" Hjelt