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Logo
See also: Typography of Apple Inc.
"Apple logo" redirects here. For the programming language, see Apple Logo.

First Apple logo (April 1, 1976, Prototype)

First official Apple logo used from April 1977[240] to 1998.

Current Apple logo since 1998.[241][not in citation given]
According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not intimidating".[242]

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. However, Jobs insisted that the logo be colorized to humanize the company.[243][244] The logo was designed with a bite so that it would not be confused with a cherry.[245] The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.[245] This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide.[246][247] Both Janoff and Apple deny any homage to Turing in the design of the logo.[245][248]

On August 27, 1999[241] (the year following the introduction of the iMac G3), Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation. An Aqua-themed version of the monochrome logo was used from 1999 to 2003, and a glass-themed version was used from 2007 to 2013.[249]

Steve Jobs and Steve Wozniak were Beatles fans,[250][251] but Apple Inc. had name and logo trademark issues with Apple Corps Ltd., a multimedia company started by the Beatles in 1967. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.[citation needed]

Advertising
Main article: Apple Inc. advertising
Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.[252] From 1997 to 2002, the slogan "Think Different" was used in advertising campaigns, and is still closely associated with Apple.[253] Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,[254] and "Say hello to iPhone" has been used in iPhone advertisements.[255] "Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.[256]

From the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in for its efforts towards effective advertising and marketing for its products. However, claims made by later campaigns were criticized, particularly the 2005 Power Mac ads.[257][258][259] Apple's product commercials gained a lot of attention as a result of their eye-popping graphics and catchy tunes.[260] Musicians who benefited from an improved profile as a result of their songs being included on Apple commercials include Canadian singer Feist with the song "1234" and Yael Naïm with the song "New Soul".[